At present, it is impossible to consider marketing without such a direction as digital marketing, since today the activities of almost any organization cannot do without it. Companies have their own Internet resources, implement their marketing policies on the Internet, carry out digital marketing communications, attract new
customers, conduct digital marketing research, and obtain valuable marketing information from online sources. Without effective digital marketing, it is impossible to imagine any successful enterprise today. This is mainly due to the fact that the success of sales of manufactured products in modern market conditions depends on effective digital marketing and promotion.