The aim of the research is to study cognitive and communicative characteristics of stylistic devices verbalized in the advertising slogans of English.

Tilshunoslik ilmida tilning tovushlar tizimini tadqiq etuvchi ikki yo’nalishning - fonetika va fonologiyaning xususiyatlari ochib berilgan, o’zbek va ingliz tillarining konsonantlar sistemalari va ularning o`ziga hos muammolari yoritilgan bo`lib, u uch bo`limdan tashkil topgan

Турли тизимдаги тилларда, хусусан инглиз ва ўзбек тилларида поссессивлик категориясининг даражавий ифодаси, когнитив ва лингвокультурологик аҳамиятини аниқлаш ва таҳлил қилишдан иборат.

Мамлакатимизда амалга оширилаётган “Кадрлар тайёрлаш бўйича миллий дастур” (1997 йил) таълим ва тарбиянинг юқори даражага кўтарилишини, миллат маънавияти ва билимдонлиги ривожини халқ таълимининг инсоний-гуманитар хусусиятлари тўлиқ таъминланишини, илғор педагогик технологияни жалб қилиш асосида унинг тубдан янгиланиши ҳамда илму фан тараққиётини назарда тутади.

In our eаgerness to estаblish а welfаre soсiety, we seem to be working аt сross purposes, when we deprive students from the weаker seсtions, of аn importаnt tool of аdvаnсement, nаmely, сommuniсаtive сompetenсe in English. Well-to-do pаrents send their сhildren to English medium sсhools while the poorer seсtions send their сhildren to loсаl sсhools аnd institutes. Аt the сollegiаte level the two streаms сome together аnd present а shаrp сontrаst.

Topicality of the research is defined by the fact that there is no scientifically significant monograph or book on this contemporary writer. There are some articles with general evaluation of his literary career. The works of this English writer need thorough investigation.

Thus, one of the important directions of linguistic research was lingvoregional geography direction linguistic geography learning a language closely related to the culture of the people speaking the language. Linguistic aims to study the elements of national culture, which find expression in the literary language.

Интенсивное развитие экономических, политических и культурных связей Республики Узбекистан с другими государствами и межгосударственная интеграция в сфере образования в нашей стране и в мировом сообществе потребовали преобразования всей системы обучения и воспитания подрастающего поколения. Президент Республики Узбекистан И.А.Каримов отмечает: «… задача науки создать модель нашего будущего, определять перспективные направления завтрашнего дня, распознавать законы природы, её развития. … Наука должна стать средством, движущей силой прогресса».

Har qanday jamiyatning istiqbolli sivilizatsiyasi uning ta’lim jarayoni qay darajada yo’lga qo’yilganligi, uning milliy va umuminsoniy qadryatlar, jahon ilm-fani bilan uyg’unlik jihatlariga bog’liq bo’ladi. Zotan, ta’limning xalqchilligi jamiyat kelajak istiqboli uchun mas’uliyatli avlodni tarbiyalashga yo’naltirilganligi davlat va millatning kelajagini ta’minlaydigan, jahonda nufuzini belgilaydigan eng muhim omil hisoblanadi.

Development of a science as a whole and a linguistic science, in particular is connected not only to the decision of actually scientific problems, but also with features internal and foreign policy of the state, the maintenance of the State Educational Standard which is to the generators of progress providing social, economic society. It forms the society capable quickly to adapt in the modern world .

Tadqiqot ingliz rus va o’zbek tillarida siyoat sohasidagi maxsus leksikani tilshunoslik nuqtai nazaridan chuqur ilmiy va nazariy tahlil etish, lingvokulturologiya kabi ilg`or fan yo`nalishlari orqali xalqaro aloqalardagi qo’llaniladigan siyosiy terminlarning lingvomadaniy tahlili, ularning tarix, tuzilishi va ahamiyatiga bag’ishlanadi.

Bugungi kunda yoshlarni yuksak ma`naviyatli, ijtimoiy-siyosiy hayotda doimo o`z mustaqil fikriga ega, kasb-hunar mahoratini egallagan shaxs sifatida shakllantirish eng dolzarb, yurtimizning bugungi va ertangi hayotini belgilab beruvchi muhim masala hisoblanadi. Shaxsni shakllantirish keng qamrovli tushuncha hisoblanib, unda bevosita ta`lim va tarbiya masalalari ham o`rin olgan.

Mavzuning dolzarbligi. Ota’lim tizimining turli bosqichlarida xorijiy tillarni o’qitishda mediata’lim vositalarini dars jarayonida qo’llash, ulardan darsdan tashqari mustaqil foydalanishning didaktik va ilmiy metodik asoslari ishlab chiqilmaganligi bois o’qituvchilar muayyan qiyinchiliklarga duch kelmoqdalar. Uzluksiz ta’lim tizimida xorijiy tillarni o’qitishda mediata’lim vositalarini samarali qo’llash metodikasini ishlab chiqilishi davlat ta’lim standartlari talablarining bajarilishi va ta’lim samaradorligining ortishida muhim omillardan biridir.

Topicality of the research: is conditioned by the followings: 1) the research is done in the framework of new trends of Linguistics: Cultural Linguistics and Text linguistics; 2) the lack of research of imagery from the position of Cultural Linguistics; 3) the lack of comparative researches of imagery in different languages. Aim and tasks of research: to reveal national-cultural specificity of image-bearing means in the English and Uzbek languages.

Thanks to the independence gained by our republic, lots of positive changes have taken place in our life. With political economic and social development and foreign relations of the country, the demand for foreign languages and translation has risen rapidly for the last decade. The language universities, once not very popular have become one of the top choices for learners. Thousands of linguistic have been trained in the country, and at the same time many works about Uzbekistan, culture of Uzbek people and other different materials have been translated into different languages of the world.

During the years of independence in the Republic of Uzbekistan a plethora of long-term works have been carried out in order to modify the state educational system in terms of reconstructing the higher educational system, establish a new national model of training skilled personnel, democratize and modernize pedagogical procedures and develop pedagogical technologies in the current tertiary education.

Йўл қурилиши корхоналари шароитида гидротизимларида ишлатиладиган мойлаш материалларини тўғри ҳисобга олинган, тарқатиш, сақлаш, ишлатиш жараёнларини мувофиқлаштириш ҳамда ишлатилган мойларни самарадорлиги юқори бўлган кичик қурилмалар ёрдамида тозалаштириш, хусусиятларини аввалги ҳолатига тиклаш ҳисобига тежаш усулларини такомиллаштирилган.

Мазкур тадқиқотнинг мақсади буюмларини ипли бириктириш жараёнида тикувчилик ипларига кимёвий ишлов бериш технологиясини ишлаб чиқиш орқали юқори тезликда ишлайдиган моки баҳяқатор ҳосил қиладиган асбоб ускунада игна ипининг узилишини камайтириш ва ипли бирикмаларнинг эксплуатацион хусусиятларини оширишдан иборат.

Ишнинг долзарблиги. Анор-Punica Granatum L. Анор республикамизда кенг тарқалган ўсимлик бўлиб, унинг меваси катта ҳажмда етиштирилиб, ҳўл мева сифатида истеъмол қилинади.

Цель исследования диссертационной работы является исследование понятия рекламных агентств, их целей и задач на современном рекламном рынке.