Supporting a Data-Driven, Learning Organization
The marriage of a set of well-documented, consistently-executed processes,
with a business application that supports, monitors, and reports on them provides
the foundation for an agile organization that learns and evolves. This agility can
help you stay one step ahead of your competition. In addition to its direct role in
helping users execute business processes efficiently, the CRM application`s reports
and dashboards act as "instrumentation" for your organization- supporting agility
by enabling you to constantly assess what is working and what is not, to test
hypotheses and experiment with improvements, and then to make data-driven
decisions based on the results.