Formation of marketingstrategy for increasing competitiveness of the interprise

The purpose of the work is formation of the basic directions of marketing strategy for increasing competitiveness of the industrial enterprises According to a research objective in work following problems are solved: To consider theoretical representations about competitiveness and strategic development of the industrial enterprise in the competitive environment; To define a marketing role in achievement of competitiveness of the enterprise; To consider kinds of marketing strategy and methods of their formation; To make the analysis of tendencies and prospects of development of Open Society `ТТZ’; To prove methodical toolkit of working out of marketing strategy for increasing competitiveness of the industrial enterprise; To develop elements of marketing strategy for increasing competitiveness of Open Society `ТТZ’.