Buxoro turistik destinatsiyasini siljitishda reklamaning o`rni

We live in a marketing and media – driven world. Any organization involved in the leisure and tourism business, arts centers, museums, sports clubs and small hotels to the largest theme parks, airlines and cruise companies, is interested in advertising. Many companies think that they should cut expenditure on advertising and redirect it into sales promotions, direct mail, public relations and other forms of marketing communications. Advertising is not an expensive but, rather, is a strategic activity which should be regarded as an investment in the product or brand.